RANDOM HOUSE CHILDREN’S BOOKS AND THOMAS COOK JOIN FORCES TO ENCOURAGE READING FOR LEISURE
Random House Children’s Books and Thomas Cook are delighted to announce a joint initiative which will lead to the introduction of Reading Zones into all Thomas Cook resorts that feature club: KidsWORLD. The Reading Zones will be jam-packed with favourite books from leading children’s authors and they offer great chill out zones for children on holiday.
Tony Hopkins of Thomas Cook comments “This year is The National Year of Reading and it’s made us realise how vitally important it is for parents and their children to read books together. Our new Reading Zones will help encourage youngsters to pick up a book while they’re on holiday and enter a world of excitement and imagination. We want to help them understand that reading isn’t just something to be done at school – it can be enjoyed wherever you are.”
Managing Director of Random House Children’s Books Philippa Dickinson comments “We're delighted to be working with Thomas Cook to take books to places where children and their families are on their holidays. Holidays are a great time to read and this is an excellent way to encourage the habit of thinking of books alongside the sunscreen, the swimsuit and the towel.”
To mark this new and exciting relationship two author weeks will launch the project this summer. Authors Steve Cole and Janey Louise Jones will be taking their Astrosaurs and Princess Poppy events out to Thomas Cook holiday resorts in Majorca.
Steve Cole has just got back from his tour of the resorts on the island where he introduced over two hundred children to his Cows In Action and Astrosaurs books.
“I’ve been to some unlikely places with the Astrosaurs and Cows in Action but never expected to en-cow-nter them in Majorca! I’m delighted to be taking part in such an exciting new initiative –it’s a fantastic opportunity to bring young readers from all over the country together for some out-of-this-world holiday fun.”
Best-selling author Janey Louise Jones will take a trip to the Balearic Island this August where children will be treated to Princess Poppy party games and book readings from the author.
“I am delighted to be doing Princess Poppy events in Majorca for Thomas Cook this summer. It was an honour to be asked by such a reputable company and it will be lovely to see Princess Poppy fans in holiday mood!”