Wednesday, June 04, 2014


The British Council and Arts Council England have a big UK/Brazil four year partnership underway called Transform. The context for this is the Brazilian Cultural Olympiad and the London 2012 Legacy programme which is developing content around reading.

I recently spent two nights in Sao Paulo speaking to teachers and librarians about the work we do and learning about the strategies they are developing to help get people, particularly young people, reading more. It was interesting to hear that they too identify the need to involve young people in shaping and delivering programmes; they spoke a lot about how they use music and concerts as starting points for drawing people into reading.

The teachers and librarians I spoke with were very interested in the Summer Reading Challenge which starts running as TescoBank Summer Reading Challenge in Scotland this month. The fabulous Mythical Maze theme is about to launch on the children's Summer Reading Challenge website. New for this year is the augmented reality activity generously supported by SOLUS which we hope will encourage children to keep reading.

Through our partnership with the British Council countries around the world take part in the Summer Reading Challenge, such as Thailand and India. Next year we're hoping, given how powerful the programme is in keeping children reading during the summer break, to add Brazil to the list.

Sue Wilkinson, MBE
Chief Executive, The Reading Agency

Our work with children

Summer Reading Challenge

Summer Reading Challenge The TescoBank Summer Reading Challenge launches in Scotland this month the Summer Reading Challenge will be available in libraries across the UK from mid July. Watch our brand new Mythical Maze trailer to see what treats are in store this year.

Congratulations to ten year-old Laura from Oxfordshire - winner of our spring Finish the Comic competition. See her ending to the comic started by The Phoenix comic illustrators.

Read about David Baldacci who is this month’s featured author on the Summer Reading Challenge website.


Our Chatterbooks children’s reading groups are working with the charity ShelterBox again to find great young artists to have their work published in a book called The Day the Wind Blew. Find out how to take part.

Our Chatterbooks groups have also been shadowing the CILIP Carnegie and Kate Greenaway Awards.

The new Chatterbooks activity pack to use with children’s reading groups has just been published. Download Furry Friends now.

To get a taster of the kinds of events we run in partnership with publishers read about a Geek Night we recently hosted with Bloomsbury Children’s Books at Deptford Lounge.

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