Neilsen Bookscan - UK Sales
The UK children’s market has hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Children’s print sales through Nielsen BookScan’s Total Consumer Market were £336.5m. Nearly £1 in every £4 spent on print books (24%) was on a children’s title. Thirteen children’s titles sold more than £1m through the TCM last year, led by Walliams’ Awful Auntie (HarperCollins Children’s Books, £3.3m), Minecraft: The Official Construction Handbook (Egmont, £2.6m) and Kinney’s The Long Haul(£2.3m). The Adult Fiction market has been in a decline for five years and is now down 18.9% or £324m.