| | London, Wednesday 25 February 2015
The Book Marketing Society announced the winners of the Best Marketing Campaign of the Year Awards at the end of the Nielsen’s BookInsights Conference today. The Book Marketing Society (BMS) was founded in 2004 to champion marketing professionalism in the book publishing industry; the Society is now part of Nielsen Book.
The BMS runs three Seasonal Best Marketing Campaign Awards each year to reward the very best campaigns within the industry. This year’s Annual shortlists are drawn from the winners of the Seasonal Awards in 2014, where campaigns must display outstanding innovation and creativity, the ability to reach and engage with the target audience and a good return on investment.
To read the full press release: Nielsen BMS Winners
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