Early Years Programme, Scotland

Following consultation with stakeholders and with the support of the Scottish Government, Scottish Book Trust has developed a new book gifting programme which firmly links into Scottish educational and parenting policies. The core format of the programme – including 240,000 free packs of books for babies,toddlers, three year olds and Primary ones, and free Bookbug sessions (which in 2009-10 had audiences of over 170,000) – will stay the same, although some new benefits have beenintroduced including bespoke packs, improved parental guidance and an overall greenerprogramme under a brand new Scottish identity. Scottish Book Trust is confident that the improvements to the programme will strengthen its impact on children and parents,with the continued aim that more parents will be reading more often with www.scottishbooktrust.com/bookbug•